Open a piece
Tracking data from FRUEmail
- FRU campaignDonateNowSyncs as a Salesforce Campaign
- utm_sourceemail
- utm_mediumnewsletter
- utm_campaignFM-2026
- utm_contenthero-button
- utm_termnot set
- source_code2026FallCustom field
- impact_segmentgiving-tuesdayCustom field
Tracking data from FRUFacebook
- FRU campaignDonateNowSyncs as a Salesforce Campaign
- utm_sourcefacebook
- utm_mediumpaid_social
- utm_campaignFM-2026
- utm_contentfeed-bible
- utm_termnot set
- source_code2026FallCustom field
- impact_segmentgiving-tuesdayCustom field
Facebook adOpen in new tab →Tracking data from FRUInstagram
- FRU campaignDonateNowSyncs as a Salesforce Campaign
- utm_sourceinstagram
- utm_mediumpaid_social
- utm_campaignFM-2026
- utm_contentfeed-couple
- utm_termnot set
- source_code2026FallCustom field
- impact_segmentgiving-tuesdayCustom field
Instagram adOpen in new tab →Fundraise Up saves all five UTM parameters on each donation. The values reach Salesforce through the integration's field mapping, so map them to Gift Transaction fields in the ropsi org. source_code and impact_segment are recorded only if they exist as custom fields on the DonateNow campaign. Every piece uses utm_campaign=FM-2026, so all three roll up into one campaign view.
- Email subject
- Open a door for a persecuted believer this Giving Tuesday
- Ad primary text
- More than 388 million Christians face high levels of persecution for following Jesus. This Giving Tuesday, help put Bibles, discipleship and trauma care into the hands of believers who risk everything for their faith.
- Ad headline
- Open a door this Giving Tuesday
UTM links
Every link also carries utm_campaign=FM-2026, source_code=2026Fall, impact_segment=giving-tuesday, amount=17 and fundraiseupLivemode=no. Download CSV